Mamori Social started because the mom marketing space was broken and I kept seeing it from both sides.
Brands were throwing budgets at influencers with massive follower counts and wondering why nothing converted. Creators were taking on partnerships that felt totally wrong for their audience because nobody was doing the matchmaking thoughtfully. The industry had reduced moms to a demographic instead of treating them like the discerning, community-driven people they actually are.
I started this agency because I believed there was a better way. Not spray-and-pray. Not chasing vanity metrics. Just finding the right creator for the right brand and giving them the space to talk about it in their own voice.
The name mamori comes from the Japanese word meaning to protect and nurture. That is exactly the relationship we try to build with every brand and every creator we work with. We protect what makes a creator's audience trust them. We nurture the kind of partnerships that actually grow a brand's relationship with moms.
We are still early. But we are building something intentional.
A creator's relationship with their audience took years to build. We treat it that way. No deal is worth damaging it.
A smaller creator with a perfectly aligned audience will always outperform a bigger one who isn't the right match. We make our recommendations based on that belief.
We tell brands what the data actually says, even when it's not what they wanted to hear. That honesty is what makes us useful long-term.
to protect. to nurture. to keep safe.
Whether you're a brand or a creator, we'd love to hear from you.